PRACTICAL TOOLS TO IMPROVE MARKETING AND SALES
Objective
Boost the competitiveness of the tourism sector in northern Córdoba through marketing and sales training using AI tools applied to tourism.
Description
A hands-on AI training workshop to help business owners and entrepreneurs in the region strengthen their tourism offering with accessible technologies and effective communication strategies, increasing their visibility through digital marketing, attracting more visitors and building smarter, more competitive businesses.
Format
Six (6) online classes of 1.5 hours each, complemented by an intensive in-person session (subject to participation requirements).
Who it's for
Entrepreneurs and business owners in northern Córdoba with operating businesses in tourism and related sectors:
- Food and beverage (restaurants, bars, tea houses, etc.)
- Hospitality / Lodging (hotels, inns, guesthouses, estancias)
- Tours / Tourism experiences
- Rural and nature tourism
- Crafts and regional products
- Tech solutions for tourism (apps, platforms, digital signage, etc.)
Registration
The 2025 call is open to all towns in northern Córdoba. Registration is per business or venture: 1 to 3 people may register per entity.
Registration closes Friday, November 21.