Boosting the competitiveness and regional and business expansion of the Río Cuarto technology cluster through OKR-based strategic planning, a clearly defined offering of products, services and development capabilities, and effective communication.
The project aims to strengthen the Clúster Tecnológico Río Cuarto as an institution, consolidating its governance, its strategic planning and its position within the regional and provincial tech ecosystem.
Summary
The Cluster Tecnológico de Río Cuarto, a nonprofit association with 15 years of experience in southern Córdoba province, carried out this turning-point strategic project to consolidate its regional position and open up to international markets. After a decade and a half of growth, the cluster needed to refresh its profile, systematize its offering, update its planning tools and build professional communications to match its institutional maturity.
The work was organized into four complementary stages. Stage 1 — Survey and analysis of offering and markets (months 1-3): in-depth surveys and interviews with member companies to inventory their products, services and technology development capabilities, complemented by a demand study of key markets to identify strategic business opportunities. Stage 2 — OKR-based strategic plan update (months 1-2): a review of the current plan, an assessment of areas for improvement, and a new institutional plan built on an OKRs (Objectives and Key Results) system with specific indicators, aligning regional expansion, internationalization and competitiveness. Stage 3 — Graphic materials (months 2-4): development of the visual concept, digital catalogs in Spanish and English, infographics, brochures and posters aligned with the new vision. Stage 4 — Audiovisual materials (months 3-4): scripting, production and editing of promotional spots and institutional presentations, developed in co-production with the Municipality of Río Cuarto's Department of Economic Development.
The project serves a dual purpose: it strengthens the cluster as a strategic regional player and positions Río Cuarto as a national and international technology innovation hub. Key institutional partner: the Municipality of Río Cuarto.
Main objective
Consolidate and expand the positioning of the Cluster Tecnológico de Río Cuarto by systematically defining its service offering and development capabilities, creating bilingual (Spanish/English) graphic and audiovisual communication tools, and adopting a new OKR-based strategic planning system with specific indicators, supporting its regional expansion, competitiveness, internationalization and public-private coordination with the Municipality of Río Cuarto.
Duration:
April 2025 to July 2025 (4 months)
Status:
Completed
Clúster Tecnológico de Río Cuarto
Made up of tech companies, universities and the public sector in southern Córdoba, the cluster works to lead digital transformation from the province's interior.