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Córdoba's Business Services Cluster is rolling out a comprehensive positioning and visibility plan to broaden its reach across the sector and consolidate its growth within the province's economy. The project addresses a concrete gap: the cluster has a defined strategy but lacks the resources to execute it at the scale the sector requires, which limits new member recruitment and the visibility of collective results.
The initiative runs on three fronts. The first develops an overall plan: a communications audit, digital strategy, media strategy and positioning plan. The second executes the plan across mass media and social media, combining content production, paid campaigns, press relations and metrics monitoring. The third organizes Conectar 2026, an industry networking event with 100+ participants.
The project draws on strategic partnerships with Universidad Siglo 21, UNC–Campus Norte, Agencia Competitividad Córdoba, ADEC and UTN, which contribute technical expertise, outreach opportunities and institutional channels. Targets: double the membership base (from 37 to 74 companies), secure at least 3 stories in provincial media and launch new sector working groups. Project lead: María José Salguero, MSc. 700,000 (ARS 5M non-refundable grant + ARS 5M cash co-funding from the cluster + ARS 700K in kind).
Strengthen the positioning of the Business Services Cluster through a comprehensive communications and visibility plan that broadens its reach across the sector, helps bring in new members, amplifies its results and builds a wider collective impact on the province's economy.
We welcome proposals that strengthen collaboration and growth among Córdoba's clusters. Tell us your idea and we'll assess it together.