Institutional identity plan: strategic positioning for the Circular Economy Cluster

Córdoba's Circular Economy Cluster, a nonprofit that brings together businesses, universities and public bodies committed to the transition to circular models, is in a phase of institutional consolidation. It is running this project to build a professional communications identity and strong strategic positioning within the province's economy. The diagnosis is clear: in its early years the cluster succeeded in bringing key players together and launching relevant initiatives and projects, but it still lacks a strong communications presence that conveys its value proposition. That makes it harder to attract new private members, multiply the impact of what it has learned and build public-private-academic partnerships.

The project has four complementary activities. A comprehensive institutional communications strategy: needs assessment, narrative development, visual guidelines and brand identity, a Strategic Communications Plan, and validation with the board and extended committee. An institutional digital platform: design, development and launch of a website as the central hub for information, networking and outreach, with its own UX/UI architecture, initial content and ongoing maintenance. Institutional positioning and external outreach: production of materials, stronger networks and digital presence, participation in ecosystem events and systematic tracking of new contacts. Stronger internal processes and governance: formalized procedures, internal management tools, monthly reporting and team training.

The project contributes to several SDGs: 8 (Decent Work), 9 (Industry and Innovation, target 9.4 on sustainable upgrading), 11 (Sustainable Cities, target 11.6), 12 (Responsible Consumption and Production, targets 12.5 and 12.6) and 17 (Multi-stakeholder Partnerships).