Cluster vision: strategic communications and institutional positioning for integration and growth

The Technology Boost Cluster, represented by Cluster TIC Villa María y Región and based in Villa María, is running this project to strengthen its institutional identity and industry positioning, both internally (current members) and externally (prospective companies, institutions and ecosystem organizations). The diagnosis is clear: the cluster's communications lacked an overall strategy, professional materials and a planned digital presence, which made it harder to bring in new members, showcase collective achievements and earn recognition as a leader in the regional tech sector.

The work is organized into two complementary activities. Social media strategy and management: an audit of the current digital presence, an institutional narrative and guidelines, bimonthly editorial calendars, steady content production (copy, simple graphics, reels), community management and publishing, analytics monitoring with adjustments, and training workshops with the cluster manager and members to keep the strategy going after the project ends. Design and production of institutional materials: tailored brochures (for member recruitment, with separate versions for municipalities and companies, and for sponsorship), an institutional pitch deck, a one-minute institutional video and improvements to the corporate website.

Concrete target: bring in at least 40 new members in the first year, broadening the funding base and improving the cluster's financial sustainability. Aligned with SDG 8 (Decent Work, target 8.2), SDG 9 (Industry and Innovation, targets 9.5 and 9.b) and SDG 17 (Partnerships, targets 17.16 and 17.17).